An interesting aspect of agency life is the variety of organisations we get to work with. Sometimes we will join a startup on the ground floor and help them conjure up something completely new. Other times we get to work with established, household names, exploring existing styles and building on their brand to reach new audiences. This was the case with BIC, who approached us to help with the promotion of their latest campaign, the world’s first ever handwritten newspaper.
The brief for this project was to create a dreamlike, foreboding trailer for the new campaign, utilising a specific illustration style. We began to storyboard, and created the idea of hand formed letters in the real world leaving the page to make their way to the internet, incorporating various styles of movement and illustration.