Creating a brand identity for a characterful co-working space
HexSpace was created by HexStudio, a small and independent creative studio. We set up HexSpace as we believe life is better when we collaborate and create together. Our aim was to develop a characterful and flexible co-working environment.
We developed a brand and visual identity which showcases HexSpace’s core values of community, versatility and creative culture. The branding is intentionally simple and contemporary and surrounded by a colourful and vibrant visual world to add lots of personality.
The library of characters is continuously expanding as HexSpace evolves and new members contribute their unique characters. To reflect the brand’s ethos, the character application follows a flexible and creative system of scaling, cropping and rotating.
Each member received a personal goody bags with bespoke items using their character design.