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Rather than looking at specific considerations for e.g. vision or motor function, we’ve created this integrated guide to offer a general basis across a range of preferences and needs, focusing on practical do’s and don’ts from a designer’s point of view.
It’s important to note we say ‘general basis’. The ideal standard for inclusive design is to allow customisation, and to incorporate a mix of visual, auditory and tactile media types so people have options for how they engage with your content or product. Where that isn’t possible however, this guide provides the best guidance for a default.
Put simply – if your design isn’t able to be enjoyed by everyone, then it hasn’t been designed very well. By thinking inclusively, you’re not only able to reach and engage with a lot more people, you’re also opening your mind up to challenges on a brief, which we believe makes for more creative and thoughtful work. It’s a win win.
Accessibility is the practical application of inclusive principles. Whether it’s coding your website to work with screen readers or slow connections, creating colour palettes that work in greyscale and muted brightness – it’s the practices you make to ensure everyone can access your content, product or space.