Ad Net Zero

Branding
Web design
Web development

Developing a brand and digital platform for Advertising’s response to the climate crisis

The climate emergency is the most pressing issue affecting us all, and the advertising industry can play a huge role in driving positive change. Ad Net Zero is the advertising industry’s drive to reduce the carbon impact of developing, producing and running advertising to real net zero.

With just a logo and company vision, the Ad Net Zero team came to Hex Studio to develop global brand guidelines, campaign marketing materials, and an online hub.

Working closely with the Ad Net Zero team we utilised the logo and developed guidelines for logo usage, colour application, typography, graphic styles to create a visually striking brand identity. We combined this with eye-catching nature imagery in order to highlight their ambition to protect the planet and achieve net zero.

Alongside creating all campaign and event assets we developed global brand guidelines which included building out brand values, tone of voice and visual identity.

Ad Net Zero is a global brand supported by global territories. Each territory has its own supporters from the marketing and advertising industry.

The guidelines allow each territory to create recognisable and consistent social and marketing assets.

Ad net zero is evidence-based and research-led. The illustration style employs basic geometric shapes to show information and create objects, people and places. These flat graphics are combined with words and numbers to communicate relevant statistics and findings.

The general photography used highlights the beauty of nature and the power of natural energy in a positive and aspirational light.

Using the guidelines, we designed and developed the Ad Net Zero Global hub, helping the advertising industry to tackle the climate emergency through various actions, training opportunities and resources.

On adnetzero.com you will also find territory pages for countries with marketing and advertising communities registered as Ad Net Zero supporters. For each territory we created an easy-to-use CMS section for uploading content.

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We continue to work with the team to create assets for marketing and events such as:

Website and social banners
Event print and digital assets
Training guides
We also provide any help and tweaks needed at a priority rate and response time to keep the site updated

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