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Developing an online platform for supporting trust in advertising
Trust is an important factor in effective advertising – for the public, the advertising industry itself and policymakers. For trust to exist, advertising must be legal, decent, honest and truthful. Advertising in the UK is self-regulated, to ensure that this is the case.
The Advertising Standards Board of Finance Limited (asbof) and The Broadcast Advertising Standards Board of Finance Limited (basbof) are responsible for collecting the levy that funds this self-regulation.
By working closely with the asbof and basbof team we created a masterbrand identity that is modern, trustworthy and professional.
The white space of the brand mark creates an upwards facing arrow that represents the support that asbof and basbof offer the advertising industry.
We also developed a levy calculator that allows for anyone to easily calculate the amount owed.
I worked with Hex on the rebrand of asbof & basbof including an impressive new website. They were essentially starting from scratch and have done an incredible job creating two complimentary sub brands that form one beautiful umbrella brand.
The website is creative, innovative, has lovely movement and ease of UX. In addition to their fabulous design work, the client service is refreshingly stand out. The team is responsive, solution driven, reliable and deliver to deadline. I can’t recommend Hex to you highly enough.
Rachel Barber-Mack
Director of Programmes, Asbof & Basbof