Test
Creating a brand identity and app design to provide healthcare at your fingertips
Babylon is an on-demand platform connecting users with doctors, both NHS and private, whenever you need them.
We worked with Babylon at the point of their initial launch – creating their brand, website and consulting on their app. At the time, they were about to start trialing a partnership with the NHS and needed a creative partner to build a professional suite of assets that were accessible and user-friendly to all.
With our strategy, design and copy teams working closely with Bablyon on rough design concepts, we were able to move fast and nimble to find solutions. This method of working helped us make decisions that would normally take months, in a matter of days.
From this we were able to propose options for the brand’s look and feel, including initial concepts for colour palettes and logo designs, as well as gain gut-test insights and testing on what the site’s UX should look like, feel like and do.
Following the workshop stage we were able to quickly deliver:
With this visually impactful and built-for-purpose brand, Babylon were ready to take on the next stage of their start-up journey.
Throughout all the projects I have been impressed by Hex’s level of professionalism, exceptional technical skills and consistent communication required to develop our projects to a high standard. What makes Ellie a pleasure to work with in particular is her ability to draw on a wealth of experience to pinpoint our needs for every project she works on. I would recommend Hex Studio’s services to any business seeking to bring an engaging visual element to their brand.
Emily Grenfell
Marketing Manager, Babylon Health