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IAB UK

  • Digital design
  • Identity
  • Print design

Building a brand identity to reflect the future for digital advertising

Brand design

When IAB UK turned 20 years old they appointed a new CEO and restructured. With this change they defined a new vision – Building a sustainable future for digital advertising – which they felt wasn’t reflecting in their current brand.

We worked with the team to take the global brand and refine it for the UK team – keeping it part of the master look and feel but relevant for the local audience.

Brand identity and brand asset design
We worked with IAB UK to create a visual identity that is bold, progressive and modern.

The identity celebrates what IAB UK does and allows them to show a forward thinking attitude in everything they do; from the way the team approach tasks through to the presentations they create.

Brand identity design - logo design
Brand identity design - brand guidelines
Brand identity design - icon design
Brand identity design
Brand identity design - colour use
Brand identity design - colour use
Brand guidelines - grid design
Brand guidelines - logo design
Brand guidelines
Brand identity guidelines
Brand identity guidelines
Brand identity guidelines
Website design
Website design - wireframes design
Website design and social content design
Brand asset design - business card design
Brand asset design - merch design
Brand asset design - venue design
Brand asset design - social content design
Brand asset design - venue design
Brand asset design - venue design
Brand asset design - event design
On a mission to be bolder, simplify and bring people together, we refreshed their brand and made it work across:
  • Brand guidelines with a digital brand hub
  • Web design & development
  • Publications
  • Animations
  • Office brand fit out
  • Signage
  • Presentation design
  • Printed materials including pens, notepads, mugs and letterheads
Brand asset design - icon design
Brand design - presentation design
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HexStudio were instrumental in helping deliver our brand refresh. All the way from pitch to conception to delivery, they made for a brilliant partner to work alongside. Their ideas and thinking are fresh and they work in an entirely consultative way. The team are very impressive and became a genuine extension of our own marketing team. I’ve recommended Ellie and HexStudio to companies we work with and wouldn’t hesitate to do so again.

James Chandler
Chief Marketing Officer, IAB UK

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