Test
Creating a visual identity for an online event to shape advertising’s future
The Advertising Association, the IPA and ISBA joined forces for the very first time to present RESET 2021, a unique online event at the beginning of a critical year for UK advertising. Leaders from brands, agencies, media owners and tech platforms looked at how they can support the UK’s social and economic recovery, how they deal with the repercussions of COVID-19 and how they can deliver on their mission to rebuild public trust in advertising.
The main concept of the conference was the idea to ‘Shape Advertising’s Future’ by moving forwards with learnings from the past.
The visual identity revolves around using a repetitive watermark pattern of RESET to hint at the past and place RESET 2021 at the forefront.
This identity was executed across the online event interface and promotional assets across social platforms.
I highly recommend HexStudio to anyone looking for a smart, fresh and high quality approach to their brand and their communications assets, whether that is online, through print, presentations or animations.
Matt Bourn
Director of Communications, Advertising Association