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Tide Business Banking

  • App design
  • Brand identity
  • Digital design
  • UX/UI

Creating a modern business current account brand and digital platform

Brand design - TIDE

Tide is a company aiming to create a tech-savvy bank aimed squarely at startups and small companies. It’s an app-based company that has no physical branches and allows companies to set up their business banking in minutes (a process which normally takes around 4 weeks). The app then facilitates any and all business banking transactions, all through a smartphone.

Brand design - logo design TIDE
We worked closely with Tide whilst they were starting up and created a full brand identity system for them.

The brand identity created evokes a sense of energy, innovation, empowerment and forward movement.

Brand design - TIDE
Brand design - TIDE
Brand design - TIDE
We applied the Tide brand across every aspect of their business including:
  • App UI design
  • Brand guidelines
  • Brand animation and illustration assets
  • Tide bank card and packaging design
Brand design - TIDE
Brand mobile responsive web design
Brand social content design - TIDE
Brand design - TIDE

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