GOOD DESIGN

We think about design not just in terms of how something looks, but also how it works.

Design is used by real people and should serve a real purpose. Whether you’re starting from scratch, thinking of taking a new direction or creating a simple asset, we work together to deliver design that works.

01. Understanding why and who

Brand strategy

Strategy is the grounding from which brand design can be measured. We take your purpose and help you to articulate it by:

  • Reviewing your current market place and any existing assets
  • Auditing your competitors
  • Researching your audience and creating user personas
  • Exploring your brand personality, including tone of voice and visual cues
  • Running hands-on workshops with your team and key stakeholders

02. Creating how

Brand creation & development

A brand is a creative system from which all your design work is built. We translate your strategy into a distinctive and flexible identity to create:

  • Logos & brand mark systems
  • Business & product naming
  • Visual identities; including colour palettes, typography, graphics, icons & image direction
  • Comms, key messaging and tone of voice
  • Brand guidelines

03. Delivering what and where

Asset design & animation

Your assets are where people engage with your brand in real life. We take your brand foundations and make them work for various platforms, mediums and audiences.

  • Communication assets
  • Explainer videos
  • Digital & social content
  • Internal brand stationery & templates
  • Print design & artwork
Illustration of 4 different faces on a pale green background

Design that works
– for everyone

Design only works if all your audience can access and engage with it. Personal customisation isn’t always an option, so we design and build with inclusive guidance in mind, and we’re happy to share this so all designers can reference and use it too.

I highly recommend HexStudio to anyone looking for a smart, fresh and high quality approach to their brand
 and their communications assets, whether that is online, through print, presentations or animations.

Matt Bourn
Director of Communications, Advertising Association

As a charity, it was important to us to find a design studio that would reflect The Diana Award’s mission and focus on young people. Ellie and the team at Hex did exactly that with the brilliant resources they designed for us as part of our online safety programme, Be Strong Online. They understood and built on our brief in a collaborative way and kept up excellent communication to produce high quality work to our deadlines. I would definitely recommend them to other charities seeking to enhance their visual branding.

Katie Wilmore
Head of Anti-Bullying, Diana Awards

HexStudio were instrumental in helping deliver our brand refresh. All the way from pitch to conception to delivery, they made for a brilliant partner to work alongside. Their ideas and thinking are fresh and they work in an entirely consultative way. The team are very impressive and became a genuine extension of our own marketing team. I’ve recommended Ellie and HexStudio to companies we work with and wouldn’t hesitate to do so again.

James Chandler
Chief Marketing Officer, IAB UK

HexStudio has been a pleasure to work with, supporting Lifting Limits in reviewing our messaging and ensuring that we communicate in a tone which is tailored to our target audiences and true to our values. Nadia, Danielle and Ellie got to the heart of our work and our charitable mission right away, coming up with creative ideas and presenting clearly the rationale behind them.

Caren Gestetner
Founder, Lifting Limits

HexStudio have continued to be instrumental in the development of our brand – from the basic assets that are created across our platform, through to bringing campaigns to life. They are creative partners that you can trust to deliver to a high standard.

Dan Hegarty
CEO, Habito

I cannot speak more highly of the HexStudio team. They are proactive, creative, precise and punctual and deliver a personal service and I would recommend them for design work.

Peta Bistany
Chief Executive, Premier League

I wanted to thank you for Hex’s great work on the report and end game tool, and let you know that they are now live on our website. I’m really pleased with them and think you were able to use our brand to create a much more accessible and professional format than some of our previous reports.

Martha Paren
Director of Health, Spring Impact

Throughout all the projects I have been impressed by HexStudio’s level of professionalism, exceptional technical skills and consistent communication required to develop our projects to a high standard. What makes Ellie a pleasure to work with in particular is her ability to draw on a wealth of experience to pinpoint our needs for every project she works on. I would recommend Hex Studio’s services to any business seeking to bring an engaging visual element to their brand.

George Bevis
CEO, Tide Banking