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Ad Pays 7

  • Animation
  • Digital design
  • Print design

Creating design assets to communicate important research

Brand identity design

The Ad Pays series is the annual release of research conducted by the Advertising Association and their partners, highlighting key trends within the sector each year.

In 2019 the research focused on the digitisation of UK advertising and so we were tasked with finding a solution that showcased the digital adspend increase through the decades.

We developed a look and feel that takes inspiration from the early years of online and digital advertising, merging it with the Advertising Association’s modern brand identity.

We then brought the research to life in a time-travelling 3min animation which was used as the key communication asset launching the research to the industry.

Brand asset design - infographic design
Brand asset design - infographic design
Brand asset design - infographic design
Brand asset design

We also created a 60 page publication and a range of assets to be used across social channels which highlighted key findings, important stats and quotes from contributors’ essays.

addassoc.org.uk/advertising-pays

Brand asset design - report design
Brand asset design - infographic design
Brand asset design - report design
Brand infographic design

I highly recommend HexStudio to anyone looking for a smart, fresh and high quality approach to their brand
 and their communications assets, whether that is online, through print, presentations or animations.

Matt Bourn
Director of Communications, Advertising Association

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