Habito

We started with building their brand strategy.

We used a brand wheel during the development process to understand and create a strong brand identity. This allowed us to work with Habito through two brand identity processes and make sure the core values always stayed the same.

Click here to see how and why to use a brand wheel.

Creating the engine to digitalise mortgage advice.

A large amount of our time was spent on creating the software and user journey with the Habito team. The information needed to be bespoke to the user and adapt to their needs – asking only relevant questions for their situation and responding to their answers accordingly.

We structured the app build around five key functions:

1. Mortgage calculator: To check how much you can borrow, whether you have a property in mind, or are just exploring your options.
2. Intelligent application process: We built a tailored form which responds to user input, while continuously saving entered information. 
3. Chatbot: Talks you through your options
4. Mortgage research: Capturing and modelling all available mortgage deals. We then filtered them using a proprietary algorithm so that users could find the best deal.
5. Mortgage application: Once users select the ideal mortgage deal for them, Habito submits the application to the bank themselves, with physical brokers on hand if any issues occur.

We helped Habito build their brand from an initial idea on a sheet of paper, through MVP to a platform processing over £361 million worth of mortgages.

The app created makes mortgage applications a quick and easy process, without sacrificing user experience.